This is very smart marketing, and not a bad looking bike.
A monthly transit pass, the Metrocard, in New York City costs $121, or $1,452 per year. That’s a lot of money for a broken, crowded system. It’s more than it costs to buy a bike and even more than some decent e-bikes, like the one Wing Bikes is pitching as a transit alternative in New York, offering a very nice e-bike in 12 easy payments that cost less than a Metrocard.
Founder Seth Miller tells Gersh Kuntzman of Streetsblog NYC:
This is our way to get more people on bikes. We are footing the financing bill with the mission of trying to get more people on electric bikes, particularly people who need them.